The idea to set up my own e-shop came up almost two years ago now. At first, it seemed like a big dream, because in our small Estonia there are already several pet shops with a wide range of products, which are difficult to compete with as small start-ups. However, when, out of personal need and interest, we kept looking abroad for products for our pets, we found out that there is a market for new brands.

It also became clear quite quickly that there is a wide variety of dry dog foods, canned foods and treats on the Estonian market, but many of the products have a low meat content and there is very little or almost no choice of foods with monoprotein. Considering the number of dogs with sensitive digestion, it was important for us to find a solution to this problem.

For all products, we choose based on whether we would buy and use them ourselves. We set ourselves the goal of finding new, exciting and high quality products and partners whose products are not yet widely available on the Estonian market. Our e-shop and product range is constantly evolving, just like we are as dog owners. In our e-shop we want to bring you products that have been approved by a quality control team of our and our loved ones “pets. We don’t keep large quantities of products in stock to sell off to buyers at any price. We are committed to prioritising quality and to meeting our customers” wants and needs.

If you feel that there are certain pet products missing from the Estonian product range or you have noticed a brand that is not yet represented in our range, please let us know and we will try to take your suggestions into account!

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